
Multiple shops selling various goods and delicacies line Nakamise Shopping Street, which connects the main hall of Sensōji Temple with the Kaminarimon Gate. A highly recommended shop is Kimura-ya Honten, which sells ningyoyaki, a soft cake filled with sweet red bean paste. As the key specialty of Asakusa, the ningyoyaki is sold by many different shops in the area, but Kimura-ya is considered to be the pioneer of ningyoyaki, which reflects it old origins that go all the way back to the Edo period.

The best-selling item from the shop is the souvenir set, comprising of a lovely box that contains four kinds of ningyoyaki modelled after Asakusa’s most well-known symbols. The ningyoyaki are made using just a few simple ingredients – wheat flour, eggs, sugar and honey. The soft and fluffy texture of the cake makes a perfect match with the moist and mildly sweet red bean paste!

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